Marketing and Communications Specialist

Key Responsibilities Develop and implement marketing, advertising, and promotional campaigns to increase brand awareness and customer engagement. Conduct market research and analyze consumer trends to identify business opportunities. Create and manage content for websites, social media platforms, newsletters, and promotional materials. Coordinate digital marketing campaigns, including email marketing, social media advertising, and online promotions. Monitor and evaluate campaign performance using analytics tools and prepare reports with recommendations for improvement. Assist in the development and execution of public relations and communication strategies. Draft and edit press releases, presentations, reports, and other corporate communications. Coordinate promotional events, community outreach activities, and media engagements. Respond to customer feedback and online reviews while maintaining the organization's professional image. Collaborate with internal departments and external vendors to ensure consistent branding and messaging. Maintain marketing databases and support lead generation initiatives. Stay informed of industry trends and emerging marketing technologies. Qualifications Bachelor's degree or college diploma in Marketing, Communications, Public Relations, Business Administration, or a related field. Minimum 1–2 years of experience in marketing, communications, advertising, or public relations. Strong written and verbal communication skills. Experience with social media management and digital marketing tools. Knowledge of market research techniques and marketing analytics. Proficiency with Microsoft Office and content management platforms. Excellent organizational, project management, and interpersonal skills. Preferred Skills Experience with graphic design or content creation software. Knowledge of SEO, email marketing, and digital advertising platforms. Ability to work independently and manage multiple projects simultaneously. Benefits Competitive salary Health and dental benefits Paid vacation Professional development opportunities Supportive and collaborative work environment Interested candidates are invited to submit their resume and cover letter for consideration. We thank all applicants for their interest; however, only those selected for an interview will be contacted.